Kirsty Hogben Swim Coaching - Community-driven brand building and audience growth

Founded and developed a sea swimming coaching business focused on community, confidence and connection with the ocean.

My role

• Built the brand and audience from grassroots marketing
• Developed social media storytelling around sea swimming and community
• Created engaging content to inspire people to get into open water swimming
• Managed bookings, client communication and digital presence
• Built partnerships with local swimmers and ocean communities

Key achievements

• Built a thriving community of 500+ swim clients in two years
• Grew social media audience to 2000+ followers organically
• Established strong local reputation through word-of-mouth and online storytelling
• Created a highly engaged community around outdoor swimming and the sea