An educational business concentrating on leadership management for the British army, NATO and the NHS. They wanted a brand presence across social media and to increase their followers and B2B leads from Linkedin.

I created their LinkedIn content strategy to boost engagement and generate leads. This included:

• Crafting engaging posts that highlighted client success stories and industry insights.

• Developing testimonial and video content to humanise the brand and build trust.

• Writing and publishing long-form blogs tailored to LinkedIn audiences, driving thought leadership.

• Monitoring and editing their website to ensure consistent messaging and a professional user experience.

KEY ACHIEVEMENTS

• Increased LinkedIn followers by 60% within six months.

• Generated a significant uplift in leads, driving measurable growth in inquiries and client acquisitions.

• Enhanced website performance with updated content, improved navigation, and a modernised look, resulting in higher user engagement and time-on-site metrics.