An educational business concentrating on leadership management for the British army, NATO and the NHS. They wanted a stronger social media presence and more B2B leads via LinkedIn.

What I did:

• Developed a LinkedIn content strategy to increase engagement and generate leads.

• Created posts highlighting client success stories and industry insights.

• Produced testimonial and video content to humanise the brand and build trust.

• Wrote and published long-form blogs for LinkedIn audiences to establish thought leadership.

• Monitored and updated website content for consistent messaging and a polished user experience.

Key achievements:

• Increased LinkedIn followers by 60% within six months.

• Generated a measurable uplift in leads and client inquiries.

• Improved website engagement through refreshed content and navigation, resulting in higher time-on-site metrics.